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53 Products Reviewers Found On TikTok This Year

Psst — that “holy grail” poreless putty primer from E.l.f. that blew up on TikTok is *finally* back in stock.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

1.

E.l.f.’s Poreless Putty Primer, a lightweight base primer that reviewers swear by for reducing the appearance of pores and helping their makeup apply more smoothly and evenly.


amazon.com, amazon.com

LOL, allow me to be the one to shout to GRAB THIS WHILE YOU CAN. I’ve been trying to snag it for weeks and thanks to TikTok, it’s constantly out of stock. Now is finally our chance!

Promising review: “I saw this on TikTok and thought I’d take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don’t need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!” —Leslie Mattingly

Get it from Amazon for $9.


2.

A lil’ reversible octopus plush that is, literally and figuratively, a Mood. Bonus — this comes in a TON of different colors and emotions (from angry to sad to, uh, murderous??), so you’re guaranteed to find one to express yourself.


amazon.com

Promising review: “I’ll admit the first time I saw these plushies were on TikTok. I saw videos of people who used them as ways of expressing their feelings during their time of the month or if they’re in a bad mood. As someone who’s sometimes moody during my period, I’ll admit I see these as very helpful. It’s what motivated me into buying one. I also see this as something that can help those who have a difficult time or are unable to express their emotions in a stressful situation. I can see these plushies being just as helpful for kids just as, if not, more than adults. I’m happy they come in multiple colors. This helped me pick out which one I really liked. If it only came in one or two sets of colors, I wouldn’t have that much interest in buying one. It also helps others who are interested in wanting to see them in different colors before purchasing one. The one I ordered came on time and in great condition. It’s very soft and easy to carry in my hand. I’m going to keep this one and add it to my plushie collection.” —Persis

Get it from Amazon for $15 (available in 22 styles).


3.

A jar of internet-beloved The Pink Stuff, which tackles so many darn things that it’ll be the BFF of every room in your house. Need to paint over a stain on the wall? Get it off with The Pink Stuff. Think you need to replace that caked over grimy pan? Put The Pink Stuff to the test. About to hire cleaners to tackle whatever the heck is going on in your tub? 1-800-The-Pink-Stuff, baby!!


amazon.com, amazon.com

A lot of people compare it to the Magic Eraser in paste form, so even your weirdest, most stubborn stains will meet their match.

Promising review: “Found this product on TikTok. I don’t think I’ve ever seen value like I do this product! Literally use it on EVERYTHING!! Kids and teens have dirt, grime, and grease on their walls? …This will make it look like a new paint job. Baseboards need some love? A pea-size amount of this makes them look brand new. Need a shoe cleaner? PERFECT for sneakers. I could name a million more uses, but I can ASSURE you this is worth every penny. What’s more? You need such LITTLE of this product, it will last a VERY long time. Thank you, TikTok!!!” —Rachel in CLT

Get it from Amazon for $7.98.


4.

An Eos shea butter shaving cream to truly change the GAME for sensitive skin or anyone prone to razor burn — this smooth, hydrating formula may feel different than your typical shaving products when it goes on, but the results speak for themselves.


amazon.com

Promising review: “I found this on TikTok and decided to try. I have sensitive skin and after using this I had no razor bumps! It’s weird because it doesn’t get sudsy and foamy like regular shaving cream, but this is much more moisturizing and smells great! Will definitely be using from now on.” —Luis

Get it from Amazon for $2.99. 

5.

Essence’s Lash Princess mascara, because TBH, we’ve all wasted too many years and too much money looking for the ~holy grail~ mascara. This one is less than $5 and will give you such instant length you’ll feel like your eyelashes are about to pull a Butterfree and take flight.


Emma Lord/BuzzFeed

Hello, that is my face above, because I bought into the hype of over 133,000 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn’t get clumpy, it stays put ALL the livelong day (I spent all of this ridiculously hot pandemic summer wearing it, so I can speak to that), and you can apply it on very lightly if you don’t want it to look so dramatic, or continue applying for longer lashes each time.

Promising review: “Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints.” —Kd

Get it from Amazon for $4.99.


6.

Cerave’s Hydrating cleanser made with hyaluronic acid, ceramides, and glycerin — aka, all the good stuff to hydrate your face and remove makeup and oil without stripping your skin of its natural moisture. Psst — a lot of reviewers with sensitive skin and acne swear by this, because it’s super gentle *and* super effective.


amazon.com

Promising review: “Got this after seeing a recommendation on TikTok. It been a life saver for me. I have dry, red, sensitive, acne prone skin. Most cleansers strip my skin, but not this one. It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin this is a must!” —L Ashburne

Get it from Amazon for $11.49.

7.

A rose-gold rechargeable electric lighter you can use to replace all your old gas ones. This one is not only chic as heck, but completely flameless, and made with a long stem so you can use it to light gas burners and larger candles without dealing with an open flame.


Emma Lord/BuzzFeed

This also comes in other pretty colors, but I am especially partial to this one because I bought it for my parents (their kitchen is entirely pink and one of my favorite places on Earth), and this was SO EASY to use — not to mention super safe! I’m a big weenie about fire (LOL, self-preservation) so I’ve always stuck to extended-arm gas lighters, but this is much better for the environment (plus cuter), so I feel a lot better about using it. You can read my full review of the Leejie electric lighter for more deets!

Promising review: “Works like a charm. I saw this on a TikTok. Knew immediately that I needed it. I love candles and this is so much better than a match or lighter. It’s kept a charge for months. I use it several times a month.” —dwhite3012

Get it from Amazon for $9.99 (available in five colors).


8.

A Saucemoto dip clip so you can enjoy the sweet, delicious freedom of dipping your fries into ketchup at a red light without cosplaying as that red light when the ketchup ends up all over your lap.


Amazon, amazon.com

Promising review: “How did I go so long without one of these??? The Saucemoto was my first ‘TikTok Made Me Buy It’ purchase and I have no regrets. It clips easily to my car’s vent and the sauce cups clip in easily so I can dip and drive. No more trying not to dump the sauce by accident while steering with the same hand that’s holding the dip cup. It even comes with a dip cup for those places that do the pouches for their sauces rather than the cups. (I’m looking at you, Arby’s.) Ya know, you end up squeezing the sauce onto the wrapper that’s balanced on your lap and you end up getting some sauce on your steering wheel. OR you try the whole ‘wrapper and sauce on the passenger seat and try to dip while watching the road,’ which usually doesn’t turn out so great.” —Pleasure Pamela

Get set of two from Amazon for $10.45.


9.

A pair of high-waisted crossover leggings from Aerie so buttery smooth and high performance that they went outta stock for MONTHS once TikTokers blew up their spot — reviewers swear by these for high-intensity workouts and lounging alike.


Aerie

Promising review: “BETTER THAN LULU’S! I saw these on TikTok and waited almost two months for them to be back in stock but they were so worth it. They’re buttery soft and the criss-cross design makes me look like an hourglass! They looked small at first but stretched just fine.” —Lake

Get it from Aerie for $31.46 (originally $44.95; available in women’s sizes XXS–XXL including long and short sizes, plus 10 styles).


10.

A container of “Museum Gel,” a clear adhesive that cat owners and parents swear by — you can apply this to the bottom of glass or crystal to keep it locked in place on a surface, and it won’t leave any residue behind.


amazon.com

Psst — people who sell jewelry like rings and want to balance them on a surface for photos also swear by this! 

Promising review: “Saw this on TikTok and I honestly absolutely love it. I use it to keep my drawer organizers from sliding around. This stuff is amazing and I wish I had known about it forever ago.” —Abby

Get it from Amazon for $11.99. 

11.

A dual hair dryer and brush to dry your hair as you style it and give your ‘do an incredible amount of volume and shine, without the cost of a pricey blowout.


amazon.com, amazon.com

Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a through 4c hair mentioned it working for them, and especially noted that it helps cut down on drying time!

Promising review: “OH MY LANTA. PURCHASE THIS NOW. YOU WILL NOT REGRET IT. I found this one TikTok and saw the gal’s review and had to buy it. I have thick hair and this dries my hair in less than 15 minutes. PLUS I don’t have to fuss with a straightener or a curling iron if I don’t want to!! It leaves my hair so soft and shiny and gives it SO MUCH VOLUME! I recommend this to ANYONE I talk to about it. Seriously my favorite styling tool. Seriously so in love.” —Sydney

Get it from Amazon for $44.99+ (available in three styles).


12.

A pair of compression gloves designed to help alleviate pain from carpal tunnel and arthritis, so you can type at your keyboard without an internal monologue of “ow OW ow owwwww” for the majority of your workday.


amazon.com

Promising review: “I noticed a friend making TikToks wearing these gloves and talking about how much they help with her RA pain. I am SO glad I bought them!! They help prevent and manage pain and stiffness in my hands and wrists. I highly recommend these for anyone experiencing pain in the hands for any reason.” —Cortny

Get a pair from Amazon for $18.70 (available in three sizes).

13.

A set of affordable, highly popular (seriously, these have over 160,000 5-star reviews) wireless Bluetooth earbuds that make *excellent* AirPod dupes, except arguably better — these are completely waterproof (like you can fully take them in the shower) and come with several silicone ear buds to get the best fit possible.


amazon.com

These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for four-plus hours with each full charge). 

Promising review: “Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn’t have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won’t ever take them out of my ears! 😂” —Katlyn D Arnold

Get it from Amazon $29.99+ (available in five colors).

14.

A two-pack of TikTok-famous Dan-O’s seasoning, a low-sodium, hecka-flavorful option made with dried herbs, citrus, and granulated onion and garlic that reviewers love to jazz up everything from fish to beef to eggs to veggies.


amazon.com, amazon.com

Dan O’s seasoning is a small business established in 2017 that gained popularity after taking to TikTok during the pandemic, where the company now has 1.5 million followers with plenty of droolworthy food content.

Promising review: “I became interested in this product while watching TikToks. I have been adding it to so many things. I use it in spaghetti, on fish, and one of my favorites is to add it to popcorn. My husband had to ask why my popcorn smelled like steak. I love the fact that it is low sodium as well. I am not a fan of extra salt and most foods already have plenty of salt but need some seasoning. This should be your go to seasoning.” —Heartcri

Get a pack of two (one original, one spicy) from Amazon for $11.99.


15.

A cute lil’ insect catcher you can set in a plant or near your fruit bowl or compost to deal with any unwanted fluttering guests. These odorless sticky traps are designed to work indoors and outdoors and will stop fruit flies, gnats, mosquitoes, and more.


amazon.com

Reviewers note that these work best if you put them somewhere the flies are already attracted to — these will definitely trap them, but they won’t attract them on their own. 

Promising review: “A must for your plants. Great for all those fungus gnats near my plants! Saw this shown on a TikTok used in a vivarium enclosure and just had to try it. Works great and is very attractive looking.” —Mac

Get a pack of 12 from Amazon for $8.99. 

16.

Dr. Jart+’s Mini Cicapair Tiger Grass Color-Correcting Treatment, a formula that reviewers swear by not just for reducing redness and uneven texture, but for skin protection — this bb has SPF 30 built in, so it packs a double punch.


instagram.com

Promising review: “The hype is to be believed. I discovered this product from @BauerBeauty on TikTok. I loved how she showed the application and the payoff, which is reduced redness. I have rosacea with a lot of redness around my nose and outside the corners of my mouth. This reduces the redness without having to use foundation.” —DJJJJ

Get a mini from Sephora for $19. 

Psst — you can watch @BauerBeauty use the color corrector in action on Sephora’s product page! 

17.

A shampoo scalp massager you can use in the shower to massage and exfoliate your scalp, so you can get all of the relaxing decadence of feeling like someone is massaging your head without physically going to a salon. Psst — a lot of reviewers mention this has also helped with psoriasis, dandruff, and scalp tenderness!


Emma Lord/BuzzFeed

I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it’s a struggle to feel like I’ve soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I’ve noticed that my hair has been a little less greasy at the roots since I started using it. And I’m echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.

Promising review: “YOU NEED TO BUY. I ordered one because of TikTok and it was the best choice ever!! It’s like someone is giving you a head massage.” —Aryana

Get it from Amazon for $6.98 (available in three colors).


18.

A set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won’t get as tangled while you sleep.


Amazon

Promising review: “My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning.” —Aaron Key

Get a set of two from Amazon for $9.99 (available in 23 colors and three sizes).


19.

A pumice stone that will make the inside of your toilet look brand-spanking-new, even if the rings have already thwarted your efforts with the toilet brush.


amazon.com, amazon.com

Promising review: “TikTok made me buy this. This thing literally scoured away hard-water stains that I have been trying to get rid of for years, in less than 30 seconds. 10/10 recommend.” —Tleary25

Get it from Amazon for $8.99.


20.

A six-outlet wall charger designed specifically for larger chargers that also comes equipped with two USB fast-charging ports *and* a night-light, so your WFH setup is as organized as possible.


amazon.com, amazon.com

Promising review: “Better than any strip! Saw this on TikTok and it’s everything. Love the auto night-light feature. So versatile and compact. Worth every penny. Will be ordering more.” —Kelly

Get it from Amazon for $19.97.


21.

A firming eye cream that uses vitamin C, vitamin E, rosehip seed oil, and hibiscus flower extract to brighten and firm that sensitive skin around your eyes and neck not just on a day-to-day basis, but a long-term one, too.


amazon.com, amazon.com

Promising review: “I found this eye cream on Instagram through an influencer and also seeing videos on TikTok and thought you know what, let me give it a try. And I have to say it’s a great product. It’s extremely moisturizing and feels great on the skin. I’ve been using it for just a little bit now and I’ve seen slightly less indentations around my eyes. So I’m excited to see after using it longer what my results are going to be! I say try it!” —Kindle Customer

Get it from Amazon for $19.99.


22.

A two-stage knife sharpener, because those blades you bought back in the day?? They’re probably super dull by now. Instead of replacing them with pricy versions, ~refresh~ them with this.


Amazon

Promising review: “Very sharp. I was about to buy a new set of knives until I saw this on TikTok. Works perfectly.” —D’sons&Co

Read our full review of the KitchenIQ knife sharpener for more deets.

Get it from Amazon for $8.15+ (available in four colors).

23.

A rapid egg cooker that I am warning you right now is going to become your most meaningful relationship. It can make soft-, medium-, *and* hard-boiled eggs in addition to poaching, scrambling, and making omelets out of them. This gizmo is, like, a thousand potential brunches and meal preps in one.


Amazon, amazon.com

I’ve owned one of these babies and have faithfully used it every week for upward of two years, and especially love it while working from home — it simplifies breakfast because I know no matter what assortment of groceries I’m working with, there are precooked eggs to add some protein to it (I like mine medium-boiled 🍳). If my dinner is boring or seems like it needs a little extra “oomph” to it, I’ll throw in an egg from this too. Some reviews note that the alarm on it is a little loud, but the new models have significantly decreased the volume and sing a little song instead!

Promising review: “I saw someone on TikTok with this and gasped! Ordered it right away. I had no idea these things existed. Super easy and convenient and the hard-boiled eggs came out perfectly. I’m testing a batch now without punching a hole in the eggs to see how they come out. Because why not make an easy process even easier?!?! LOL.” —Gina

Get it from Amazon for $16.99 (available in five colors).


24.

A rotating digital alarm clock complete with two USB ports, plus an input port, plus a wake-up alarm, PLUS a mirrored screen, so it is truly Doing The Most (TM).


amazon.com

Promising review: “I love this TikTok clock. Here’s another ‘TikTok/BuzzFeed brought me here’ post. The clock is adorable and a modern thin clock that doesn’t look cheap, even though it is.” —Tanitha Gaither

Get it from Amazon for $15.80+ (available in two colors).

25.

A compact rolling desk bike pretty much guaranteed to keep even the most restless among us on task. Sorry @ your actual desk.


amazon.com

This desk bike is also height adjustable so you can get your perfect fit with the tray, and has “whisper quiet” pedaling, eight resistance levels, and a way to track your mileage, RPM, and other stats.

Promising review: “I saw this in TikTok and I bought it. No regrets! I’ve used this almost daily since I got it. I’m moving way more than I did before. The tabletop part is a little loose but that might be from me leaning on it to much. It wasn’t original like that. I haven’t looked into tightening it. Ten out of ten recommended for some one who looking to move more!!” —Amazon Customer

Get it from Amazon for $369.99. 

Psst — you can watch the viral desk bike TikTok featuring it for more insight on how it works. It’s been liked over 1.8 million times!

26.

A delightful little tool called the “Bug Bite Thing” that suctions on all kinds of bug bites to reduce swelling, itchiness, and redness.


Rebecca O’Connell / BuzzFeed

This works on mosquitoes, bees, wasps, biting flies, sea lice, and more (although TBH, if this list of bugs gets any longer I may just stay indoors forever!!).

Promising review: “I bought this because I saw it on TikTok, and have been having issues with mosquito bites. Used it a few time to relieve itchiness and I am convinced it works! Have been recommending it to my family and friends.  Read the directions and follow them carefully. Don’t use this on your face or neck, or other sensitive areas. Don’t do a lot of suction, just a little bit. And do it a few times if needed. Great invention!” —Joe

Get it from Amazon for $9.95.

27.

A detachable shirt collar that will *instantly* elevate an outfit without having to contend with finagling a whole expensive, uncomfy shirt under your sweater.


amazon.com

Promising review: “Must-have life hack! I saw someone get this off of TikTok and I totally loved it. It does exactly what you’d want it to do. The shirt can unbutton if you need it to, it’s super easy to put on. I love that it gives the illusion I have a collared shirt under without the hassle of wearing an actual collared shirt!!” —Danny

Get it from Amazon for $7.99 (available in three colors and in round and pointed collars).


28.

A set of itty-bitty dermaplaning razors you can use to take care of those lil’ unibrow hairs that keep dodging your tweezers or work whatever face fuzzies you might want to take care of in a gentle way.


amazon.com, Amazon

This tool also helps soften skin by gently exfoliating as you use it!

Promising review: “I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they’re perfect.” —Megan Kopicko

Get a set of three from Amazon for $4.99.


29.

A cropped workout tank with a padded built-in bra so versatile you’ll want to pair it with everything in your closet, no doubt prompting a few of your friends to follow suit when they realize you’ve been low-key living in it for weeks.


amazon.com, amazon.com

TBH, this crossed my radar because of Stephanie Buttermore, a popular YouTuber who shares stories of her gym routines on Instagram.

Promising review: “I saw this on TikTok and was hesitant cause I’m used to buying, like, cheap $5 crop tops, but thank you to whoever on TikTok posted these because I’m gonna end up buying backups and every color. They’re so cute but still laid back and can be used from day to day going out or working out. They make the girls look great too without having to wear a bra underneath. A little pricey but so worth it.” —Amy

Get it from Amazon for $15.99+ (available in women’s sizes S–XXL and 19 colors).


30.

A bottle of Mike’s Hot Honey to instantly elevate every dish you make to “my compliments to the CHEF” level. You can add a pinch of sweet and a kick of spice to anything from pizza to salads to tacos to — be still my ’90s bb heart — grilled cheese.


Amazon

Promising review: “Saw someone try this in TikTok and knew I needed it. It’s so good and sweet and spicy. I love it on fried chicken and even pepperoni pizza. It’s delicious.” —Tricia

Check out BuzzFeed’s review of Mike’s Hot Honey for more info!

Get it from Amazon for $9.99.

31.

An adorable “Bring Me Iced Coffee” T-shirt to talk you out of the alternative, which is to tattoo that very important PSA across your forehead.


Emily Paige Co/Etsy

Emily Paige Co. is an Ohio-based, college student–owned Etsy shop established in 2020 that specializes in apparel, drinkware, and gifts.  

Promising review: “I saw Emily’s shop on TikTok and instantly knew I had to purchase something! Being a barista and an iced coffee lover I knew I had to have it. The quality of the shirt is AMAZING and the shipping was so quick! I will for sure be buying more from her store. I’ve told so many people about her items already and also posted a photo of the shirt on my Snapchat with a link to her shop for all my coffee lovers I have on Snapchat 🧡☕️” —Lizzie

Get it from Emily Paige Co. on Etsy for $28+ (available in sizes S–3X in short or long sleeved, and also in blue).

32.

A nourishing yuzu-scented foaming hand soap that dispenses in your hand in the shape of an actual yuzu flower 😭. The foam isn’t even half the hype — it also smells like a floral daydream.


Emma Lord/BuzzFeed

I’ve *also* been using this soap, and not only is it super hydrating for my hands (LOL @ constantly handwashing now and forever!), the yuzu scent is just calming and lovely, and I’m obsessed with how light and frothy the foaming suds are from the soap. The best part is that the bottle is totally reusable; you buy the dispenser once, and then you can get refills of the foaming soap for $12.50 from then on out.

Promising review: “I saw someone on TikTok with this and did an impulse buy and I love it. You do have to give it a few pumps at the beginning of the first use to get the soap up. But it does make a cute little flower on your hand. Super cute and I love the fact that you can get refills so it’s not a one use kind of deal.” —Christina Hansen

Get it from Amazon for $18 (also available as a paw print).


33.

Or for a DIY vibe, a Marshmallow Whip Maker, which can turn a coin-sized amount of your favorite face cleanser into a cup full of light, frothy foam — not only does this help your cleanser last longer by giving it more suds and surface area to cover for a smaller portion, but the bubbly texture can help reduce friction on your face. Also…it’s just a whole lot of fun??


amazon.com, Amazon

To use this, all you have to do is put a pearl-sized drop of your favorite cleanser at the bottom, fill with water up to the dotted line, and pump it until it creates foam.

Promising review: “I bought this product after doing a bunch of reviews after seeing it all over my TikTok feed. This device takes your cleanser and turns it into a foamy product. Why would you want your cleanser to be foam? First, you will make your cleanser last WAY longer. You add a little bit of cleanser and water then pump it a few times. Instantly it’s foam. You will be using less product, which means you will save money. Another reason is that the product became concentrated and when you put on your face you get the whole product all over your entire face. Foam cleansers are preferred when cleansing because it’s more thorough when washing. It gets the whole surface area. Third, it’s fun! You pump and you instantly have foam. I made a video on TikTok and it went viral! This product is so cute and fun plus it will help stretch your cleanser.” —Aimee Rouseau

Get it from Amazon for $7.


34.

A sleep-focused essential-oils blend made with chamomile, sage, and lavender to help soothe anxiety and reduce stress before bedtime and promote prolonged sleep.


amazon.com

Promising review: “I saw this product recommended on TikTok and am so glad I came across it! I am new to the essentials oil world, but this scent is so calming and peaceful.” —Julie Durlyea

Get it from Amazon for $9.95.

Psst — if you don’t have a diffuser, you can get a popular, well-reviewed essential-oil diffuser on Amazon for $14.99.

35.

Maybelline’s Instant Age Rewind concealer, an inexpensive lightweight concealer for anyone who wants to quickly touch up before Zoom calls or walks around the neighborhood, but doesn’t want to commit to a whole layer of foundation. This also helps cover dark circles without caking and reduces puffiness.


Kayla Suazo / BuzzFeed

TBH, at the start of the pandemic I started using this myself (although this is BuzzFeed editor Kayla Suazo’s lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like “OKAY, REFLECTION, YOU GOT THIS” before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.

Promising review: “Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my ‘raccoon eyes.’ And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out.” —Liela Lee

Check out BuzzFeed’s full review of Maybelline’s Instant Age Rewind Concealer for more deets.

Get it from Amazon for $5.41+ (available in 18 shades).


36.

A power scrubber brush you can attach to a DRILL (!!) that basically does all of the hard grime-busting for you, so you don’t have to have sore arms for a week just because you dared to wipe down the shower.


amazon.com, amazon.com

Promising review: “So I kept seeing this item on TikTok and thought, ‘heck, why not?’ I love this item for deep cleaning, whether it’s car mats, shoes, or the shower.” —A. Givens

Get it from Amazon for $14.99 (available in six colors).


37.

An Onset soap eyebrow kit, an eyebrow pomade that doesn’t just fluff up your brows for a little extra ~drama~, but holds them in place all the livelong day. It’s basically like getting a whole bunch of extra eyebrow thickness without any effort!


amazon.com

Promising review: “Saw this on TikTok and after looking around where I live for some clear soap and coming up short I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows.” —Linds

Get a set of two from Amazon for $7.99.

38.

An internet-beloved set of makeup sponges for expert-level blending and coverage that reviewers have crowned a Beauty Blender dupe. It works for foundation, BB cream, powder, *and* concealer, plus wet or dry, so basically it’s working harder than I have for *checks watch* my whole life.


amazon.com, amazon.com

Promising review: “Don’t hesitate just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than real techniques. They are dense but soft and ‘bouncy.’ I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy.” —chris

Get a set of five from Amazon for $7.55.


39.

A pastel maxi dress with sweet puff sleeves you can wear on and off the shoulder and feel like you just stepped out of a storybook page every time you leave the house.


amazon.com, amazon.com

Psst — this is an *excellent* dupe for the more expensive ~nap dresses~ that have gained popularity in the last year!

Promising review: “I saw this on TikTok and fell in love with the dress! This dress is very cottagecore and fits well. The dress also has a slip under so that it isn’t too sheer and the sizing is correct for the most part (depending on your bust as the top half of the dress is made of ‘stretchy’ material). I would definitely recommend this dress! Buy it if you’re thinking about it.” —Jin

Get it from Amazon for $31.99+ (available in women’s sizes XS–XL and in nine colors).


40.

A stick of Body Glide anti-chafing balm you can apply between your thighs or under your bra to avoid all that skin irritation in ~hot spots~ you get from hanging out in the heat.


Amazon

I swear by this to the point where if I can’t find it in the morning on a summer run, I just won’t go out, LOLOL. My boobs chafe SO BADLY under my sports bra bands, no matter what kind I’m wearing, but putting on a tiny bit of this before I leave works like a charm. Absolutely no more friction and no more going “OW OW OW” in the shower because my literal boob wounds were stinging.

Promising review: “This was a TikTok buy and it was worth it. Highly recommend it. It does the work. Long lasting and not sticky at all.” —EBATL

Get it from Amazon for $8.


41.

A foaming garbage disposal cleaner you can plop into your sink, run a little water on, and let its blue magic fizz its way up to the top while clearing out all the gunk from your culinary adventures in one go.


Amazon

Promising review: “Saw on TikTok (don’t judge) and automatically added to cart. So easy to use, takes probably a minute to fully bubble up and clean, and you’re left with a clean sink! I use with other drain cleaning products, but would 100% recommend for weekly maintenance.” —Jessica Hamilton

Get a four-pack from Amazon for $9.03.

42.

A mold and mildew removal gel you can leave on the offending spots in kitchens and bathrooms for six hours, then wipe away like nothing nefarious ever grew there in the first place.


Amazon

WE SUPPORT A BEAUTIFUL LIE!!

Promising review: “It’s a little hard to squeeze but that totally makes up for the AMAZING results. I was embarrassed about our tubs because the people we bought our house from didn’t caulk or seal them properly and this resulted in mildew buildup. I tried EVERYTHING til I saw this on TikTok — MIRACLE FREAKING WORKER. I will be buying more, the only complaint I will ever have is the shipping got mixed up but that is not a problem and was fixed very easily!” —Brooklyn Nguyen

Get it from Amazon for $12.99.

43.

A handheld heated bag sealer so useful it’ll make all your old chip clips cry — now you can reseal your chips and snacks so they’re still fresh-out-of-the-bag crispy when you come back to them for Round Two.


amazon.com, amazon.com

It also comes with a small bag cutter at the bottom for easy access when it comes time reopen!

Promising review: “Convenient. One of those ‘TikTok made me buy it’ LOL. I love It!” —Dayreona Irvin

Get it from Amazon for $14.97 (available in three colors).


44.

A dishwasher magnet so nobody ever has to do the awkward guessing game of “what is the current status of this plate I want to eat off of” (or worse, nobody accidentally puts a bunch of dirty dishes away 😬).


amazon.com, Amazon

Promising review: “I bought this because of a TikTok video. Super cool and now nobody has to ask me if the dishes are clean or not.” —D. Washington

Get it from Amazon for $6.95.


45.

A mini trash can you can slide into a drink holder or the backseat pockets as an easy way to cut down on miscellaneous clutter you will inevitably have to go on an Indiana Jones–esque deep dive to collect later.


Amazon

Promising review: “Fits perfect in the cup holder on the side of my door which is where I tend to hoard the most trash. If it ever gets dirty it washes easily. The lid comes on and off easily making it easy to just dump it every time I’m at the gas station. I saw this on TikTok and it turned out to be a great impulse buy.” —Jacqueline Todd

Get it from Amazon for $8.99 (available in four colors).


46.

A Princess Diana sweatshirt embroidered with an image of her in the iconic ~Revenge Dress~, a fashion moment that will forever go down in history (and now also in your chic loungewear).


Abby Kass/BuzzFeed, Viable NYC/Etsy

Viable NYC is a New York-based, woman-owned Etsy shop that specializes in pop culture–inspired embroidered apparel. For this sweatshirt, 10% of proceeds go to suicide prevention and awareness.

Here’s what Abby Kass, the BuzzFeeder wearing the heck out of this sweatshirt, has to say about it: “When I came across this sweatshirt while scrolling TikTok, I just new I HAD to own it. I’ve loved Princess Diana for years now, and this look is unmatched. I messaged Marta, the shop owner and asked if it would be possible to get the design without the ‘Vogue’ at the top. And ever since this sweatshirt arrived, I basically haven’t taken it off my body. It is so perfect. It’s soft and comfortable and yet so chic. I paired it with my faux leather shorts to show a more dressed-up look (that I have yet to wear out of the house, but I know I will soon!!). If you’re a fan of Diana, you NEED this sweatshirt. Or check out the other designs in the shop because there are so many other great styles, too.”

Get it from Viable NYC on Etsy for $49+ (available in sizes S–3X and with or without “Vogue”).


47.

A jar of Aztec healing clay masks that essentially suck the gunk out of your pores like a vacuum, and will also help reduce the redness and ache of acne lickety-split.


amazon.com

People in the reviews are also singing its praises for reducing the size of their pores! Many of them advise mixing the mask with apple cider vinegar for best results.

Promising review: “This does exactly what you have seen on TikToks and reviews! My skin is so soft and clean after each mask. I use this to treat skin that I shave and the shave is smoother and closer. I will always keep this as a part of regime.” —Joanne W.

Get it from Amazon for $9.99.


48.

A portable paw cleaner with soft silicone bristles to help gently remove mud and dirt from your doggo’s paws in the muddier warm months. All you have to do is add a little water to it, insert your dog’s paw, twist, then pat the paw dry and repeat.


amazon.com

Psst — lots of reviewers mention that their dogs seem to really like the feeling of the silicone bristles!

Promising review: “This product has been awesome. It’s so much easier to clean the dogs paws after or during rain. This product is also so easy to clean!! I’m definitely satisfied with it!! I found out about it on a TikTok review!!” —ashley yeckering

Get it from Amazon for $14.17+ (available in three sizes and six colors).

49.

A pair of high-waisted quick-dry running shorts so lightweight that you might have to look down to make sure they’re still on (PHEWPH). Not only do a lot of reviewers compare these to Lululemon, but they also feature a handy underwear liner and a sizable side pocket.


Emma Lord/BuzzFeed

I recently bought these shorts because I’m in love with the similar ones you can get at Old Navy, but they sell out so fast. Turns out I love these even more! I love the huge arrange of colors you can buy these in (at other places they often sell out too quickly to get to pick!), love that the high-waistedness of them meets about where my running crop top ends so I don’t have to get bonkers with sunscreen, and love love loooooove the side pocket for my keys or face mask. I only have them in purple so far, but I’m excited to try other colors! 

Promising review: “Buy these right now! I saw these on TikTok as a dupe for a pair of Lululemon shorts. I would say the feel of these is more similar to Nike shorts than Lulu but the cut is great and the liner keeps them out of your nooks and crannies when working out. I have already ordered another pair! Sizing is the same as it would be with Nike shorts as well, but I prefer these to the traditional Nike shorts.” —Amazon Customer

Get it from Amazon for $19.54+ (available in women’s sizes XS–3XL and 19 colors). 

50.

An acupressure mat and pillow set to help relax tension and relieve stress at the end of a long day of being a human. The mat and pillow are equipped with over 7,000 (!!) acupressure points, which help release tight muscles. It’s a little bit jarring when you first lay on them, but you should feel results within 10 to 30 minutes of laying on the mat.


Amazon

Promising review: “Honestly a friend sent me a TikTok video on this item. I was like for 20 bucks I’ll try it, and oh my god, I have lower back problems and 20 minutes lying on this spiking mat helped relieve pressure. I work remotely and am sitting down for 8 to 10 hours a day, so tension builds up and this totally worked. So many ways to try using the mat.” —Arlington Ink

Get it from Amazon for $21.99 (available in 14 colors).


51.

A tiny milk frother that makes rich, creamy froths in seconds, because why stop at regular tea and coffee when you can have velvety-soft milk tea and lattes?


amazon.com, amazon.com

Promising review: “So I’ll admit I got this on a whim after a TikTok video, however I’m in love with this thing! It’s so much fun to use and you make your at home drinks feel so much more special. It’s easy to use and froths pretty quickly if you’re on the fence I’d say what are you waiting for buy it already!” —Denise

Get it from Amazon for $14.99 (available in seven styles).


52.

A tin of Cirepil blue wax beads, which is actually a wax a ton of professional salons use anyway — skip the $$$ and do it yourself. This uses a gentle hard wax to easily remove both the coarsest and finest of hairs in a matter of minutes, leaving you with skin so smooth that you’re going to have to sit on your hands stop yourself from stroking your underarms and legs in public.


amazon.com

Promising review: “Best wax ever. I saw this on someone TikTok and as a first timer I was easily impressed on how easy this was to spread and remove.” —L

Get it from Amazon for $24.99.

53.

A jewelry-cleaning stick with cleansing solution on a brush designed specifically to get in the nooks and crannies of your jewelry, so you can dig out all the grime that’s accumulated over the years on the cheap instead of taking it to the jeweler.


amazon.com, amazon.com

Promising review: “I absolutely love this product. I saw it on TikTok, and figured I would give it a try. My grandmother passed away almost eight years ago, and she left me her first engagement ring in her will. I have tried so many jewelry cleaners, toothpaste and toothbrush, you name it, tried everything except for sending it away to get cleaned. I ordered the Diamond Dazzle Stik on Thursday and it arrived the following Saturday, fast shipping! Today is Sunday and I cleaned my ring with the Diamond Dazzle Stik. My ring is just as shiny as it was when my grandfather bought it for my grandmother many many years ago. I will definitely use this Diamond Dazzle Stik on all my jewelry. Highly recommended!” —Heather

Get it from Amazon for $8.95.


The TikTok algorithm coming for our hearts and our wallets like:


Nickelodeon

Reviews have been edited for length and/or clarity. 

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